Work has just experienced death and accession. The meaning of “Work” is being redefined right now, as I am recording this video. If you catch this wave sooner than everybody else, this is going to become your surfboard to ride the tides of the incoming recession. If your career or business is badly affected by the Coronavirus, also known as COVID-19, this is a video you will want to watch.
Hey there, if we haven’t met, my name is Felix. Today, I want to help you stay ahead of the impending recession, using a tool that I’ve spent the last 12 years mastering. This tool helped me build multiple 7-figure businesses. This tool helped me build a global reputation in my industry of choice, which is event planning. This tool allowed me to connect with over 13,000 professionals around the world without taking a single flight. The tool that I am talking about, is a well-managed Linkedin Account.
By now, I am sure that many of you would have felt the effects of COVID-19 in your professional lives. As companies around the world are forced to confront and plan for business continuity, remote work has become increasingly prevalent. The current situation has forced companies to embrace remote work and to redesign job scopes and functional roles to fit such a work structure. With the rewriting of job blueprints, job functions that could only be filled by local workers in the past can now be fulfilled remotely. I dare say with certainty: Remote work is here to stay.
How does this translate into an opportunity for you? You are now at the forefront of another global heart transplant, where remote job opportunities from other nations are going to start presenting themselves to you, for your unique qualities and attributes. Hiring managers around the world will scour Linkedin for the most competent remote workers, and you should be ready to receive them with open arms; here are four actionable steps you can take RIGHT NOW, to improve your visibility on Linkedin, and be readily accessible to your next employer or client.
First, Introspect. Before you build any profile, you must know what your best qualities are. Write down the things you do best on a piece of paper. Now, look deeper and identify the soft skills that made these possible. For example, I am great at running events and the soft skill that powers this is my ability to organise things well. This then becomes a keyword for your Linkedin Summary Profile and will help potential employers see how you can value-add to their organisations. You must have a whole repertoire of soft skills that you are proud of, that brought you to where you are today. Pick the three you want to shout about most and make sure they appear on your Linked profile.
Second, Optimise your Introduction Card. You need to make sure your prospective employers are able to find you in their search results. When they do, move them to learn more about you, by letting them know what you can do for them. Include main keywords that you want to be found for in your LinkedIn Headline. Speak about your target market, and get them interested to learn more about what you offer. A profile image of you smiling, professionally dressed, taken against a neutral background, will also help.
Third, Share Updates. An excellent way to increase your visibility on LinkedIn, especially among your ideal prospects, is to consistently post status updates. These keep you at the top-of-mind when your first-degree connections need someone with your skill sets. Include your own opinions when you share, along with two to three relevant hashtags to reach people beyond your first-degree network. If there is a long piece of content such as an article that you wrote, post it on LinkedIn Publisher, which increases your credibility and authority on your subject matter.
Fourth, Engage with your Network. When you engage with updates and articles, you will be seen by more people, automatically increasing your visibility. Not only that, but these interactions also act as a form of social proof, getting prospective employers to click on your profile if your comments resonate. Fill your LinkedIn network with quality CONTACTS, which in turn will give you more quality CONTENT to engage with.
Traditional work as we know it is dead. The coronavirus made sure of that. You need to act now, not tomorrow, to make sure that you are ready for the re-globalization of work and the immense opportunities that bring. Hopefully, I have motivated you enough to immediately take action on the steps I shared. Start by optimizing your LinkedIn summary profile and maximising your exposure.
I write a lot more about the changing world of work, and share work from home tips and tricks with my community at www.workisdead.com. Join us!
